Don’t make content about a product without the product

We are on a journey to launch India’s first 2 ingredient fruit bar. A fruit bar made entirely of fruit, no additives, no preservatives and no added sugar. And while we 'wait' to 'go-live' we are documenting all the things we have done wrong so you don’t fall in the same trap. And the biggest by far has to be the fact that we don’t have our final packed product yet  – because packaging is still at the printers and the production needs a machinery that is en route and hasn’t gotten to us.

All we have is a hand made product in silver foil a.k.a tester product. What we would love to have at this point is finished product that we could mail to our first 100 customers so you could see how clean, tasty and guilt free the product is all while tasting like your favourit fruits. And we don’t just have one – we have 5 variants – the bachpan ka pyaar mango, national favourites like pineapple and strawberry, superfoods like blueberry and fig. But alas all I hold is this silver foil and a promise for a clean yummy product