Don’t forget that natural food is seasonal

We are building India’s first 2 ingredient fruit bar.

When we tell people we are building a fruit bar made entirely of fruit, no additives, no preservatives and no added sugar, people often ask us how will we consistently manage the taste and quality of the product.

Our answer – fruit. Simple right? Right? Wrong.

When we set out we thought fewer ingredients meant less chaos. Boy were we wrong. We absolutely forgot to register then when you are not balancing your product with chemicals and only using natural products, you have to procure them when they grow because they end up being too expensive the rest of the year. You have to store them just right because real fruit is well real. It bruises, its spoils and it doesn’t wait for your production schedule. We thought the hard part was making a bar with just fruit.

Turns out… the hard part is everything that comes before that.