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100% clean fruit snacks
Just fruit, we swear.
We take the ICMR-recommended daily portion of fruits for adults and pack it into a bar. That's it.
0g
added sugar
0
preservatives
0
additives
25g
bar, rich in fibre
Try our discovery box
Tickle those tastebuds.
Get a mixture of the full range, or build a box of your favourites.
60-second quiz
Which bar are you?
Five fun questions, one perfect match. Finish and you could win a free pack.
Our process
How are we keeping it pure
01 / 03
Just Fruit, We Swear
We take the ICMR-recommended daily portion of fruits for adults and pack it into a bar. That’s it.
0 added sugar. 0 preservatives. 0 additives. Nothing to hide, nothing extra—just the goodness of fruit.
02 / 03
Dried Slowly, Gently
Minimal processing, maximum honesty. We gently slow-dry fruits to remove only water, keeping fiber, nutrients, and natural sweetness intact.
It’s the closest you can get to fruit—without the sticky fingers and messy peels.
03 / 03
Pressed, Not Messed With
A neat 25g bar, rich in fiber and natural sweetness, that keeps you full and steady.
Your go-to for unjunking—whether it’s a 4 PM slump, travel hunger, or sweet cravings.
The honest comparison
Pure Project vs other meetha
PURE PROJECT FRUIT BARS
- 100% whole fruit
- 0 Cholestrol
- 0 Preservatives or additives
- High Fibre
MITHAI, CANDIES, COOKIES, CHOCOLATES
- Made with refined sugar, syrups and purees
- High on ghee, vegetable fats and palm oil
- Added colours, flavours & preservatives
- No fibre
So good, you’ll forget it’s Zero preservatives
Happy customers
Loved by real snackers.
★★★★★
“The product is really good. I gave it to my father who is diabetic. He really likes it as well . Kudos to you guys. And my personal favourite is strawberry apple”
★★★★★
“Loved every bite of it. Has the nostaligic feel of aam papad, only a lot better. Also tried the other brands for fruit bars available but did not even want to take a second bite of those. Take a bow Pure Project! What a bar you have created!”
★★★★★
“The bars are delicious, healthy and made out of pure love and passion, not to forget the beautiful packaging. Kudos to Pure project for making "eating fruits" look trendy. Wishing they reach the entire world”
★★★★★
“Tried the variety pack and loved them all, especially the FIG bars. Ended up gifting this to friends and family for Diwali. Great product and lovely packaging . My grand children loved the taste and we knew that it is not the normal candy but the healthy one ,so no 2nd thought giving them .”
Meet the snack makers
We're Mansi and Ankit.
Between celebrations, parenthood, and everyday cravings, we realised sweetness had become heavier than it needed to be. Pure Project is our way of bringing honesty back to meetha, using whole fruit and nothing unnecessary.
- Delhi School of Economics where we met
- 6 years in Toronto
- 1 daughter who changed everything
— Mansi & Ankit
